History

For over 35 years, Sportland Group has brought a number of renowned brands in the retail sector.
Starting its operations in 1984 primarily focused on sports, Sportland incorporated Lifestyle in 2003 cementing itself as one of the largest retail groups in the region.  The group operates currently over 60 stores and serves a large number of clients as wholesale distributor in the Middle East.

Our portfolio includes an array of international brands such as Ipanema, G Star Raw, Converse, Guess, Terranova, Ameerat Abaya, City Sports and Bazaar. We are constantly seeking for new opportunities to bring international brands to the Middle East.

With headquarters in Dubai, Sportland employs over 450 multicultural staff.

Our aim is to bring the best products and create an ultimate customer experience through value. After 35 years in the market, these principles remain strong in our day to day operations.